Visual identity design for ecycle

Concept and Art Direction by Sahar Mashhadi
Year: 2022
Client: ecycle e-bike renting
Country: Canada
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LOGO DNA

The design of this logo is inspired by the shape of the bicycle wheel and is designed according to the similarity of the wheels to the letters E and C.

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Typeface

It's important to find a font that represents your company's brand, as fonts are the first impression of potential customers in the future. Typography allows you to create specific contexts and give them specific personalities. Proxima Nova is a simple, elegant, and beautiful font and is very similar to the shapes used in the logo.

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Color Palette

The brand color palette is the collection of colors that represent our brand. we will use the colors in our logo, on our website, onour business cards, etc.The color palette of the brand must therefore be chosen with absolute care.

Exclusion Zone & Reproduction Sizes

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