UX and UI design for Damn
Brand Manager and Art director by Sahar Mashhadi
Services Provided: UX research, UI/UX design, Usability test
In 2022, we worked on the UX/UI design for an environmentally conscious brand that produces and sells eco-friendly products made from non-plastic materials. Using Figma, we designed a digital experience that aligned with the brand’s values of sustainability and simplicity. The focus was on creating a clean and approachable interface that highlighted the natural, ethical aspects of their products while making the shopping experience smooth and engaging for users. The final design helped strengthen the brand’s online presence and communicate its commitment to a greener future.
As part of our collaboration with the brand, we also designed a mobile application aimed at encouraging environmentally friendly habits. Built with a full UX/UI design process in Figma, the app includes a Habit Tracker that rewards users with coins for positive actions—such as not smoking or picking up litter left behind by others in nature. These coins can be collected and later used to purchase the brand’s eco-friendly products through its integrated store. The interface was designed to be intuitive, engaging, and motivational, helping users build sustainable habits while staying connected to the brand’s mission.
Direct Figam Link:
Figma previews
As part of our collaboration with the brand, we also designed a mobile application aimed at encouraging environmentally friendly habits. Built with a full UX/UI design process in Figma, the app includes a Habit Tracker that rewards users with coins for positive actions—such as not smoking or picking up litter left behind by others in nature. These coins can be collected and later used to purchase the brand’s eco-friendly products through its integrated store. The interface was designed to be intuitive, engaging, and motivational, helping users build sustainable habits while staying connected to the brand’s mission.
Another key feature of the app is its interactive character that grows and evolves as users build consistent eco-friendly habits. The more habits users complete—like avoiding single-use plastics or participating in clean-up activities—the more the character develops, symbolizing personal growth and a deeper connection to the environment. This gamified element was designed to create an emotional bond with the user, making the journey toward a more sustainable lifestyle both fun and rewarding.
Wireframe
